As a digital marketer, whether you’re undertaking B2B marketing, B2C marketing, etc., it is always your responsibility to stay ahead of the curve while everything from social media to Google and advertising platforms is changing with the times.
Without extensive knowledge and keeping up with the latest trends, falling behind and becoming stuck with mediocre results is inevitable. Of course, there are always fundamentals that will work in digital marketing, but this is just not enough anymore with social media rising to the heights it has.
In this blog, we will unravel the top 10 digital marketing facts that every marketer should know if they’re looking to make a lasting impact on the current market, whether for themselves or their clients.
The top 10 digital marketing facts you need to know
As we delve into the digital marketing industry, we’ll share statistics about some of the key marketing techniques used within an overall digital marketing strategy.
Whether this is informative, inspiring, or insightful, we hope that these digital marketing facts within the different areas open your eyes to what is really possible if you implement an internet marketing strategy for your brick-and-mortar or online business.
1: 96% of adults use social media regularly
Although you may think your market is saturated, if 96% of adults use social media regularly, then there’s an audience there to tap into. Identify which social media platforms your buying personas use, then create compelling content that appeals to them.
2: TikTok took five years to reach one billion users
Continuing with the importance of social media within your digital marketing efforts as a business owner, TikTok is the fastest-growing social media platform we have ever seen. With its short-form content and easy-to-use features, users are scrolling through videos all day.
As a social media user, if you can create the right hook within your video, gain attention, build an audience, and convert them, this could be the recipe for marketing success in the new generation if used properly.
3: Google holds 92% of the worldwide search engine market share
If you’re a business looking to go online and don’t have a website on Google, along with a tailored SEO strategy, you’re going to find it extremely difficult to see any results when selling to your online target audience.
Without a website and a solid SEO structure, the brand visibility of your products or services will be near impossible. A website will be your catalyst for seeing traffic turn into long-serving customers.
4: Organic searches make up 53% of online traffic
To see long-term success, finding a balance between paid advertising and organic SEO traffic is key. If you’re not focusing on both at the same time, you’ll be missing out on a hefty ROI (return on investment) in the future.
5: Content marketing costs 62% less than traditional marketing and generates about three times as many leads
Content marketing is solely focused on building a loyal customer base over a long period of time through trustworthy, high-quality SEO and content on your website, such as blogs and video marketing, to generate interest in your products and services.
Due to a lot of it being organic work, if your digital marketing budget is limited, a solid content strategy is paramount.
6: Paid ad channels with the highest reported ROI rate are Facebook ads and Google ads
Although we advise you to look for SEO experts, we cannot deny the effectiveness of digital advertising. Judging by this statistic, Facebook and Google are brilliant places to start as digital marketers in the current digital landscape if you want to see the best ROI.
7: 38% of people will stop interacting with a website if it is unattractive
If this doesn’t show you how important website design is for success along your journey to creating a lasting product or service, then you’re going to lose a lot of potential customers along the way.
Consumers expect a visually pleasing website that encourages longer stays, fosters credibility and trust, and reflects your brand's professionalism and attention to detail, ultimately increasing the chances of converting visitors into loyal customers.
8: Over half of all worldwide website traffic comes from mobile phones
Responsive web design has never been more important. It ensures that websites are accessible, attractive, and easy to navigate on every device. As over half of all traffic comes from mobile phones, it's crucial to make sure these users have positive experiences on your site.
9: Email marketing is the most popular communication for digital marketers
As you look to attract, convert, and delight customers while automating and scaling your business, building long-lasting relationships via email marketing with customers and clients is vital for repeat business.
Not only that, but email marketing is exceptional for proposing limited-time offers, discounts, and reminding your audience about abandoned carts.
10: The average ROI for every £1 spent on email marketing is around £30
Whether you’re an SMB or large enterprise, this type of return on investment will begin to increase the more you spend time on your email marketing. Having experts working on retention marketing is vital for backend success.
Although focusing on the front end means improving your products and services, staying on top of email marketing is one of the most critical elements a digital marketer must be aware of.
Along with these digital marketing facts, we’ve covered all the bases of marketing channels, from SEO, website design/ development, and online advertising to social media marketing and email marketing strategies.
A diverse online presence and portfolio is crucial, and if you’re not keeping up with what your business thrives in, you could fall behind.
However, it can be hard to stay on top of them all; thus, if you need a team of marketing professionals to speak with, book a discovery session with Fuelius today, and we’d love to help you curate a game plan moving forward.