The way we buy cars has changed. The pandemic led to an inevitable shift online and with that, retailers needed to adapt to new processes and digitisation. Consumer behaviour is constantly evolving and the vendors that deliver an end-to-end customer experience will see success.
Enter, iVendi. They’re the international market leader in online motor finance solutions, using clever technology to make buying and selling vehicles easier for everyone.
The problem? Their website simply wasn’t working. The user journey wasn’t clear and the functionality lacked key conversion points. They needed a solution that was going to enable them to deliver comprehensive marketing campaigns and drive new business.
- Redesign and rebuild the website
- Improve the user journey
- Increase demos booked via the website
End-to-end digital customer service
Unlocking the power of the HubSpot CMS
- Flexible bank of custom modules to present content dynamically
- Customisable mega menu for clear user navigation
- User-triggered animation to encourage engagement
- Clear CTAs strategically positioned across website and blog posts
- Data capture forms built in to increase conversion
100% closed won rate on all leads generated 30 days after go live
iVendi’s new website is intuitive and engaging, with clear navigation pathways and conversion points.
The homepage layout and navigation mean that different audience types can find what they’re looking for, and there’s nothing over-complicated or confusing about the site structure. We removed any friction points and blockers so that users can now easily book a demo, converting users into qualified prospects.
The results speak for themselves: iVendi saw an outstanding 100% closed won rate on all leads generated 30 days after go live, with the majority of traffic coming from organic and direct channels i.e no PPC activity, showcasing a huge improvement on the quality and conversion of leads generated via the website.