1. Understanding your business
Kick off workshop, audits and analysis
2. Understanding the landscape
Competitor analysis and social listening
3. Defining your strategy
Smart goal setting and 12 month outline of recommendations
What is the Game Plan?
Effective marketing campaigns are built on solid foundations of thorough SEO research, industry insights and a sound understanding of your target audience.
Rather than focusing solely on top-of-funnel prospects who often aren’t ready to buy, you need to develop a wider content strategy that will educate and empower your prospects at every stage of their journey.
But where do you start? The Game Plan does the hard work for you. Not only will we carry out the research and gather data to form the foundation for your marketing strategy, but we’ll also then take what we learn to build out a 12-month roadmap for your business to follow.
- 12-month marketing roadmap
- Actionable quick wins to see results straight away
- More predictable revenue growth
What's included in the Game Plan?
12 month roadmap
Ideas, recommendations and quick wins for the first 90 days to kick start your marketing campaigns and provide strategic direction driven by data.
An analysis of what your key competitors are doing in your industry across content and SEO to help you gain a competitive advantage and become the leading provider for your sector.
An analysis of your target audience and buyer personas, including mapping the user journey and aligning content recommendations from awareness through to decision to improve conversion.
An assessment of your current website performance with recommendations on how to improve key metrics like site speed, accessibility and indexation points to improve SEO and the user experience.
Data-driven metrics on where best and when to focus your marketing campaign activity so that your internal teams are more aligned and performance can be actively monitored against the goals set.
Why work with Fuelius
Case study: Health Shield
91k+ sessions driven towards our marketing campaigns for transformative B2B healthcare provider
For award-winning healthcare provider Health Shield, their members have always been at the heart of what they do. They’re dedicated to providing innovative health and wellbeing solutions that keep both employees and businesses in the best of health.
- 47% increase in website traffic YoY
- 91k+ sessions towards our campaigns
- 800% improvement on Occupational Health campaign performance
Who we work with...
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