A custom 12-month marketing plan to generate more traffic, leads and conversions

The Game Plan is for businesses looking to ramp up their marketing strategy and campaigns.

We’ll carry out audits and research to build a comprehensive strategy outline with recommendations and quick wins based on data-driven insights – completely bespoke to your business.

So that you have the knowledge and steps you need to create predictable, consistent revenue growth through marketing.

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1. Understanding your business

Kick off workshop, audits and analysis

2. Understanding the landscape

Competitor analysis and social listening

3. Defining your strategy

Smart goal setting and 12 month outline of recommendations

What is the Game Plan?

Effective marketing campaigns are built on solid foundations of thorough SEO research, industry insights and a sound understanding of your target audience.

Rather than focusing solely on top-of-funnel prospects who often aren’t ready to buy, you need to develop a wider content strategy that will educate and empower your prospects at every stage of their journey.

But where do you start? The Game Plan does the hard work for you. Not only will we carry out the research and gather data to form the foundation for your marketing strategy, but we’ll also then take what we learn to build out a 12-month roadmap for your business to follow.

The results:

12-month marketing roadmap
Actionable quick wins to see results straight away
More predictable revenue growth

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What's included in the Game Plan?

12 month roadmap

Ideas, recommendations and quick wins for the first 90 days to kick start your marketing campaigns and provide strategic direction driven by data.

Keyword research

An audit of your current keyword performance, what you’re ranking for and where you’re missing out, with recommendations of keywords to target for increased organic traffic.

Competitor analysis

An analysis of what your key competitors are doing in your industry across content and SEO to help you gain a competitive advantage and become the leading provider for your sector.

Social media audit

A review of your current presence and performance across key social media channels with insights into how you can reach new audiences, raise your brand profile and generate more traffic back to your website.

Buyer personas

An analysis of your target audience and buyer personas, including mapping the user journey and aligning content recommendations from awareness through to decision to improve conversion.

Content audit

An analytical audit of your current content performance to identify opportunities at each stage of the buyer journey and assess potential content gaps. Provide tips and quick wins to enhance content strategy going forward.

Website review

An assessment of your current website performance with recommendations on how to improve key metrics like site speed, accessibility and indexation points to improve SEO and the user experience.

Goals setting

Data-driven metrics on where best and when to focus your marketing campaign activity so that your internal teams are more aligned and performance can be actively monitored against the goals set.

Why work with Fuelius

HubSpot Elite Solutions Partner

Providing dedicated solutions for 5+ years

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HubSpot User Group Leader

Liverpool Community leader for 5+ years

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100+ 5 star
reviews

Across all industries and sizes

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200+ HubSpot Certifications

Including some of the top 1% certified

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Case study: Health Shield

91k+ sessions driven towards our marketing campaigns for transformative B2B healthcare provider

For award-winning healthcare provider Health Shield, their members have always been at the heart of what they do. They’re dedicated to providing innovative health and wellbeing solutions that keep both employees and businesses in the best of health.

47% increase in website traffic YoY
91k+ sessions towards our campaigns
800% improvement on Occupational Health campaign performance

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About us

A custom 12-month marketing plan to generate more traffic, leads and conversions

1. Understanding your business

2. Understanding the landscape

3. Defining your strategy

What is the Game Plan?

The results:

What's included in the Game Plan?

12 month roadmap

Keyword research

Competitor analysis

Social media audit

Buyer personas

Content audit

Website review

Goals setting

Why work with Fuelius

HubSpot Elite Solutions Partner

HubSpot User Group Leader

100+ 5 starreviews

200+ HubSpot Certifications

Download the Game Plan pricing guide

91k+ sessions driven towards our marketing campaigns for transformative B2B healthcare provider

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100+ 5 star
reviews