The success of your website is dependent on several key performance indicators (KPIs) that measure things like traffic, conversion rates, and customer engagement.
Understanding and optimising these core KPIs is essential for the success of your website. Let’s take a look at how you can take your website to the next level by improving core KPIs.
- What KPIs should you be looking at
- Start with Analytics
- Look at Conversion Rates
- Reduce Bounce Rate
- Optimise for Mobile Devices
- Not sure how well your website is performing?
What are the core KPIs you should be looking to improve?
Generally speaking, common KPIs to monitor around your website are…
- Traffic by source
- Conversion rate
- Bounce rate
- Average time on page
Start with Analytics
A great first step in understanding your website's KPIs is to review web analytics data. This data will give you an overview of traffic sources, user activity, and other important metrics that will help you understand what areas of your website need improvement.
Additionally, it will help you identify potential opportunities to further optimise your website for better performance. You should be able to access this data in Google Analytics, or some CMS platforms provide this data, like HubSpot.
Look at Conversion Rates
The most important KPI for any website is its conversion rate—the percentage of visitors who complete a desired action on your site. Improving this KPI should be one of your top priorities when optimising your website.
To do this, you'll want to review user behaviour on your site and make sure that there are no major impediments preventing visitors from completing their desired tasks.
You'll also want to look at the overall usability of your site and see if there are any areas where visitors may experience difficulty navigating or understanding how to accomplish their goals. A tool like HotJar can really help with this, with heatmaps and surveys that can show you where users are dropping off or struggling to complete the desired action.
Once identified, these issues can be addressed by adding helpful instructions or simplifying navigation paths across the site.
Reduce Bounce Rate
Another important KPI for websites is the bounce rate. The bounce rate measures the percentage of people who leave a page within a certain amount of time without completing any action on the page (such as clicking a link, making a purchase, etc.).
A high bounce rate could indicate that something about the page isn't appealing to users – maybe it’s too long, too complicated, or doesn’t have enough information about what they are looking for. To reduce this number, it can help to make sure the content on each page is clear and concise with relevant images and calls to action throughout.
Additionally, it may be beneficial to add other forms of media such as videos or infographics that appeal to different types of audiences in order to keep them engaged with your content longer.
Optimise for Mobile Devices
You should also make sure that your website is optimised for mobile devices as well as desktop computers. As more people use mobile devices to access websites, it's essential that yours looks good and functions properly on all platforms.
This means taking into account factors such as page speed, image size, and menu structure when designing a mobile-friendly version of your site so that users can easily navigate through it without experiencing any delays or errors.
Additionally, you should consider using responsive design techniques so that pages automatically adapt to different device sizes and orientations without requiring manual intervention from developers or designers every time an update needs to be made.
Image source: Envato
Not sure how well your website is performing?
Core KPIs are one of the most important aspects in measuring a successful website’s performance; they provide insight into how well the website engages with customers and how much revenue they generate over time.
By taking a closer look at web analytics data, improving conversion rates, and optimizing for mobile devices; marketing teams can ensure their websites are always performing optimally in order to maximise ROI from digital marketing efforts. Optimising core KPIs is essential for staying ahead of the competition in today’s ever-changing digital landscape - make sure yours isn't left behind.
Not sure how well your website is performing? Try our free Website Grader Tool to understand more about your current website performance, looking at things like SEO, security and speed. You’ll get an instant score out of 100 – most websites only score around 60, so there’s plenty of room for improvement!