Suppose you’re a start-up business looking to publish your first website or an established website looking to switch CMS, as your other platform is not providing you with the results you want. In that case, you may just be suited to a completely different content management system without realising it.
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As you grow your business, whether it be service-based or an e-commerce business, there are certain functionalities, edit features, user interfaces, and many more factors that affect how well your website is perceived by your customers.
One website builder platform that has been getting a lot of attention recently due to its flexibility is Umbraco. In this blog, we’re going to discuss the key benefits of Umbraco, so you can understand whether it’s a platform you want to try out for yourself. Carry on reading to find out more!
What is Umbraco CMS?
As you look closer at Umbraco in detail, it is an open-source content management system (CMS) designed for creating and managing all of your digital content on websites. It provides you with a platform to easily edit, publish, and organise web content, such as text, images, etc., without requiring advanced technical skills, no matter the size or niche of your project.
Umbraco Cloud is widely renowned for its ability to create and publish websites and web applications, making it a versatile tool for web designers, web developers, and content editors alike. As you first log on, you will see a user-friendly interface for content editing, along with customisable templates and the ability to adapt to an array of different web projects.
If you’re a web developer, this is even better, as you can extend Umbraco's functionality through custom coding and integrate it with various third-party services, leaving you with the liberty to code freely.
Across the board, Umbraco serves as an excellent foundation for creating and maintaining websites, and it is no surprise that it is one of the most popular choices in the world of web content management.
What are the benefits of Umbraco for your project?
As you’ve probably done your research, you’ve most likely scrolled through countless numbers of website builders. From Shopify and WordPress to Joomla and Squarespace. In fact, there are now opportunities to create your own custom CMS if you have the expertise behind you.
However, we see the potential in Umbraco for the majority of businesses, so here are some of the key benefits of using Umbraco for your project:
1: A flexible and customisable CMS
Businesses often have to choose between certain CMS for their project, as most content management systems only suit certain types of businesses. They either thrive with product-based businesses or soar with service-based businesses; Umbraco does both.
Not only is it suitable for all business types, but its open-source platform allows your developers to build in their own add-ons or use any third-party integrations that are going to help the performance of your business.
Whether you require a CRM or additional marketing tools, the API (application programming interface) that Umbraco provides allows flexibility and extensibility when customising your website.
Furthermore, this CMS takes great pride in its SEO features, such as using canonical tags, SEO-friendly title tags, metadata, and many more, so you can rise up the Google rankings so more eyeballs are on your company.
2: Reduced costs due to open-source platform
As Umbraco has been built on an open-source platform, the tools that it offers are completely free when you download Umbraco. The only fee you will have to pay is the price of cloud hosting, yet if you want to stick with Umbraco, they also provide safe and secure hosting to boot.
3: A seamless editing experience for all customers
Whether you’re a newbie or have a developer with years of experience in your team, Umbraco has one of the most seamless editing experiences on the market. When making content for your project, it will automatically organise your content into searchable trees, along with being able to preview your content from multiple devices' POVs (points of view).
Not just that, but if you’ve made a mistake in one of your pages and realised it after publishing, you can replace your current content with one of your previously published pieces, so you can adjust and add the correct fixes this time.
Umbraco also offers a side-by-side mode where you can edit two pieces of content at once. For example, if you have an international business and want to create multi-language pages, they have you covered.
4: The unique .NET framework for your site
Since Umbraco released its integration with the .NET framework, it has brought several key advantages to web development. First, the .NET ecosystem enhances all of your security requirements, protecting your site and data against any potential threats.
This framework seamlessly integrates with other .NET-based applications and services, allowing for your data to be exchanged effortlessly. It also offers you extensive customisation options, helping you and your developers create tailored solutions to best please your audience and provide a unique user experience.
5: The resources and information available
With the large Umbraco community, you have experts out there to help you with any questions you have about the platform, along with videos and blog posts if you want to figure it out for yourself. When starting your project, you’ll never be short of people to talk with in this open-source community.
How to start with Umbraco: Your only standing UK gold partner
As you’ve seen from the previous benefits of using Umbraco, the nature of Umbraco is to continually grow with the changing times of online marketing and ensure that every customer who starts a Umbraco project will feel the benefits immediately, for example, ease of use, functionality, and scalability.
Being the only Umbraco Gold Partner in the UK, we have seen the work that Umbraco has put into their changes over the years. We’re extremely proud to be offering our advice and sharing more outstanding case studies year after year, showcasing what we and Umbraco can create together, no matter the size of the project.
Although this is a beginner-friendly website builder, there are some key features that you could take advantage of by using an Umbraco Gold Partner, such as our undeniable knowledge of the platform, our expertise in code, development, and design, and much more.
If you’ve learned from this blog that there is a lot of potential for the upcoming years with Umbraco, you’d be correct. Therefore, if you want to get in touch with our team on how you can kickstart your project today, book a discovery call below, and we’ll be more than happy to see if we’re the right fit to work together.
