Since the introduction of the Internet, businesses have been trying to take advantage of the tools they have at hand to gain an advantage over their competitors. Digital marketing has become a recognised route to gaining more attention online and selling products and services.
There is no denying that there are endless opportunities to connect with your target audience but executing it is a different story if you’ve had no prior experience in making this happen.
Exploring the advantages of digital marketing should give you as a business owner the fuel needed to take your business to the next level and the realisation that you can’t fall behind - especially in a world filled with extortionate screen time and increased e-commerce sales.
What is Digital Marketing?
Digital marketing encapsulates each and every online marketing platform that is available to businesses, from social media marketing, email marketing, Google search engine results, your website and many more.
Traditional marketing methods such as billboards, TV advertising, radio advertising, etc are no longer in favour and gaining as much attention anymore. The statistics of these methods are dropping off rapidly due to all digital marketing platforms rising in this new modern era.
Having the knowledge of these digital marketing channels and using them to your advantage to find your target audience allows you to have a clean slate of people to sell your product or service to. If they have the problem you’re trying to solve, or your product/ service has a ‘wow’ factor to it like no other in the industry - you can expect to see some exponential results.
Exploring the Advantages of Digital Marketing
As you discover the wide array of tools, platforms and spaces you have to present your ideas to your audience, it becomes clear why having a clear and structured digital marketing strategy destroys any form of traditional marketing.
Exploring the advantages of digital marketing here will give you a better understanding of what you can look forward to in your search to become a polarising figure in your specific industry.
1. Local Recognition
Depending on your goals as a business, if you want to appear nationally or your product/ service is suited to people in your local area - you can expect to compete with local businesses in your niche, if planned and executed well.
Whether it is a part of your local search engine optimisation (SEO) strategy to begin to focus on targeting local-based keywords that obtain volume through relevant search terms.
Or, you begin to focus on local advertising through social media platforms (Facebook, Instagram, that your target audience uses - the digital marketing platforms at your disposal are your way to design a local strategy that works.
2. Providing Value-Based Content
Once you begin your online media marketing plan, using value-driven content to influence your audience's decision will help you more than you think. If you’re consistently providing them with tips and tricks, along with valuable content that helps in some way - they will begin to see you as an authority in your niche.
If it looks professional, is designed well and begins to assist people in their life, it shows that you’re willing to help them for free - rather than pursuing paid advertising continuously.
3. Increased Traffic and Engagement
Another benefit of digital marketing is that as you begin an inbound marketing campaign and start to use all of the different marketing tools, you will have a myriad of opportunities to increase your traffic and engagement.
From advertisement campaigns and SEO on your website, to email marketing and easily-shareable content marketing - you will have many traffic and engagement streams operating.
4. Cost-Effective
Depending on the software tools you use and the amount of advertising you want to be paying for, inbound digital marketing is always cost-effective compared to all of the traditional forms of advertising.
SEO software, editing software, email marketing software, etc will be nowhere near as expensive as a billboard, television or radio advertisement. However, even though it is more affordable, you will see bigger revenue numbers from digital marketing, regardless.
5. Global Targeting
If you’re a product-based e-commerce company, with digital marketing, you have a maximum global reach to all online users. If you want the forefront of your website to be seen by the largest number of people interested in your genre of products, digital marketing is the only way to make this happen.
As the growth of your company continues, your visibility from a global perspective will rise through all of your marketing efforts. From here, success is the only option if you have the right strategies in place.
6. Detailed Analytics
If you spend some time researching the best tools in regard to the marketing processes you want to implement into your business - often, they will have detailed analytics to partner with the results you’re receiving.
It’s all well and good seeing the revenue increase or drop, but if you don’t know why - you’re going to be stuck on where to improve. Having these numbers at your fingertips allows you to make informed decisions on what is working and what isn’t. Once you know what to double down on and what to dispose of - you will have a great platform to see steady progress.
Final Thoughts
No matter the line of work you’re currently in, there is always a chance to enforce an excellent digital marketing strategy. No longer does it suit a few niches, it now suits everyone who builds an online presence and begins to market to their target audience.
If you’re a start-up company, an established company or even a successful company - there are always improvements you can make to add further income streams to your business via media marketing channels.
The global digital advertising and marketing market is estimated to be at over £300 billion pounds, meaning that businesses are clearly diving deep into the realm of digital marketing.
If you would like to discuss how you can use digital marketing to your advantage in the digital era, book a discovery call with us here at Fuelius and we’ll be eager to help you plan out what will work best for your business!
