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An Introduction to 360 Marketing Campaigns

In today’s competitive market, companies are looking for ways to increase their visibility and reach more customers.

One of the most effective strategies is to implement a 360 marketing campaign. With a 360-degree approach, you can create an integrated marketing strategy that targets customers from all angles.

In this blog post, we will discuss what a 360 marketing campaign is and how you can get started with one for your business.


What Is a 360 Marketing Campaign?

A 360 marketing campaign is an integrated strategy that combines different marketing channels such as email, social media, search engine optimisation (SEO), and traditional media in order to reach potential customers from multiple angles.

It allows companies to be more agile and responsive in their outreach efforts by leveraging different channels simultaneously.

Additionally, it enables companies to track customer engagement across all channels so they can accurately measure the effectiveness of their campaigns.


How To Get Started With A 360 Marketing Campaign

1) Establish Your Goals - The first step in creating a successful 360-degree campaign is to establish your goals before you get started. Think about what you want to achieve with your campaign - do you want to increase brand awareness? Generate more leads? Increase sales? Once you’ve identified your goals, it will be easier to determine which channels and tactics will be most effective in achieving them.


2) Identify Your Target Audience - Next, it’s time to identify who your target audience is and where they are spending their time online. This will help you determine which channels will be most effective for reaching them and how best to tailor your message for each platform.


3) Develop Your Content Strategy - Developing quality content should be at the heart of any successful marketing campaign, so make sure that your content strategy is well thought out before launching any campaigns. Consider creating content that addresses common pain points or questions related to your product/service and make sure it’s optimised for SEO so that potential customers can easily find it online when searching for answers or solutions related to your industry.


4) Monitor & Measure Results - Finally, once your campaigns have been launched, keep monitoring them closely and measure results regularly so that you can adjust accordingly if needed. Make sure you have tools in place that allow you to measure performance across all channels and track customer engagement over time so that you can optimise future campaigns based on data-driven insights.


Creating an effective 360-degree marketing campaign requires careful planning and execution but when done right, it can yield incredible results for businesses looking to expand their reach online and build relationships with potential customers from all angles. 

By establishing clear goals upfront, identifying target audiences accurately, developing quality content tailored for each channel, and measuring results regularly, businesses can leverage a comprehensive approach in order to maximise the impact of their campaigns while also staying agile enough to respond quickly when needed. 

Not sure where to start? Take a look at our Game Plan – a custom, 12-month marketing campaign strategy built around the fundamentals of a 360 marketing campaign, packed with quick wins and a roadmap to success.

The Game Plan: A custom 12 month marketing strategy