If you’re looking for a way to effectively distribute your tasks, save time and money, and just be an overall more efficient business, you’ve most likely heard of a CRM system being the number one solution to these problems.
No matter whether you’re a small business owner or own a large company, the HubSpot service is definitely one of the most popular CRM tools on the market today, and for good reason.
We understand that a lot of digital marketing experts understand how HubSpot marketing works, but the general public, trying to grow their businesses, doesn't understand the value of what it can provide. Carry on reading as we uncover what HubSpot can do for you!
What is HubSpot?
As a whole, HubSpot offers an all-around marketing, sales, and customer support platform. It helps your business to attract, engage, and delight customers by offering tools for email marketing, social media management, CRM, and analytics. HubSpot streamlines and automates processes, making it easier for you to grow and manage your relationships with customers.
Since being founded in 2006, it has been noted that HubSpot is an inbound marketing platform to help a business grow without interrupting web page visitors with horrible outbound tactics.
Not only do they offer six different hubs: Sales Hub, Marketing Hub, Operations Hub, Service Hub, CMS Hub, and newly released Commerce Hub, but they also boast a HubSpot community and tons of research to help you set up your company in the right way.
Therefore, whatever your goal is as a business owner, whether that be building a blog, selling products or services, or just sharing news, it is all possible with HubSpot features.
What does HubSpot do: A closer look at all its features
Now that you know what is included in HubSpot, actually understanding what all of the above features can do for your business is essential if you’re looking for a new tool to optimise your performance:
HubSpot CRM
Behind all of the different hubs you can use to reach your business goals is the HubSpot CRM. Essentially, HubSpot CRM is the core component of HubSpot's suite of tools because it serves as a central hub for managing all of your relationships for optimal customer satisfaction.
It integrates seamlessly with other HubSpot hubs like marketing, sales, and service, ensuring that you have a cohesive platform to attract, engage, and support your target market.
Sales Hub
The HubSpot Sales Hub is a valuable tool for businesses, helping you to streamline and boost sales processes. This hub provides you with features to manage leads, automate tasks, and track interactions, rather than your sales teams doing all this work manually.
With multiple tools for email tracking, sales analytics, and CRM integration, the Sales Hub allows you to close deals faster, build meaningful customer relationships, and ultimately drive more revenue. It is essentially a solution that helps you sell smarter and more effectively.
Marketing Hub
HubSpot Marketing Hub offers tools for email marketing, social media management, content creation, and automation. Your business can then attract, engage, and convert leads more effectively with features like lead-nurturing workflows and in-depth analytics.
The Marketing Hub streamlines all of your marketing campaigns, along with helping you target the right customers for the best conversions. Thus, whether you are sending out an email campaign or you need smart SEO (search engine optimisation) for your blog content, this aspect of HubSpot can help you attain an excellent ROI (return on investment).
Operations Hub
The HubSpot Operations Hub will help your internal team with operational efficiency. It offers features for data management, workflow automation, and custom app integrations.
It not only helps you streamline processes and centralise all your customer data, but it can also help automate repetitive tasks, increasing productivity within the workplace. When you have great systems in place such as this, you will have more time and resources available for other critical tasks.
Service Hub
The main purpose of the HubSpot Service Hub is to help you connect with your audience and manage relationships with ease.
With features such as live chats, customer feedback, conversational bots, and many more, a lot of the repetitive conversations can be completely automated. If you keep your customers happy using these AI tools, they’ll be more likely to become loyal advocates for your brand.
CMS Hub
The HubSpot content management system (CMS) hub allows you to create and manage your websites, blogs, and landing pages. With features like drag-and-drop editing, SEO, and personalisation, your business can create engaging and tailored online experiences for your audience.
Commerce Hub
With the HubSpot Commerce Hub, you can not only be paid faster, but you can save time with automation and reporting. This hub focuses on cutting down on the manual work of collecting payments, managing subscriptions, and using revenue tools such as invoices and payment links, for example, to streamline payment methods.
HubSpot learning resources
Following all these incredible tools is a library of learning resources that you can view to understand each aspect of this all-in-one marketing software. Also, you have a knowledge base filled with other professionals where you can receive tips, advice, and support where needed, so you never get stuck on one task.
Should you choose HubSpot?
If you’re looking to implement action automation immediately, grow your business without struggling for time, and keep all of your data in one place, HubSpot is one of the best modern-day platforms you can use to do so.
If you want to speak to Fuelius about getting started today, we’ll be more than happy to help you select a plan that works for you while helping you get up and running. Book a discovery session below; we can’t wait to hear from you!
