In today's fast-paced world, businesses need to communicate with their customers and prospects in real time.
What better way to do it than popping up on that small screen we all have glued to our hands pretty much 24/7?
SMS allows businesses to reach their audience directly on their mobile devices.
60% of consumers say they read a text within 5 minutes of receiving it and with open rates as high as 98% (G2) can you really risk not trying it out?
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It definitely has to be done carefully, though. No one wants more text spam. But if you’re offering up genuinely valuable, meaningful content, then you’re on the right track to implementing the fundamentals of conversational marketing.
But how do you make sure the messages are right? You need context. And that’s where HubSpot steps in.
HubSpot is a popular customer relationship management (CRM) platform that offers a range of features for businesses to manage their customer interactions, including SMS integrations.
The HubSpot ecosystem is constantly growing, with apps added daily, making it a truly powerful foundation from which to extend your business operations.
When everything syncs back to your contact records as one central source of truth, the potential for personalisation, segmentation and contextualisation is huge.
Let’s explore how to set up HubSpot SMS integrations with different platform options…
- Integrating with WhatsApp
- Integrating with Twilio
- Integrating with Zapier
- Integrating with Custom Integrations
Integrating with WhatsApp
One of the newest and most exciting HubSpot updates for a while is the WhatsApp integration. WhatsApp is the communication method of choice for over 2 billion people, putting you right where your customers are actively spending their time.
Currently available to Marketing Professional & Enterprise and Service Professional & Enterprise customers, all you need to do is connect a WhatsApp Business Account as a channel in the conversations inbox.
From there, you’ll be able to set up templates and sequences to send targeted messages related to things like where they are in the buyer journey, actions taken and more.
Integrating with Twilio
Twilio is a cloud communication platform that provides businesses with the tools they need to reach their customers and prospects via SMS.
To set up HubSpot SMS integrations with Twilio, you'll need to sign up for a Twilio account and obtain an API key.
Once you have your API key, you can set up the integration in HubSpot by navigating to the integrations section and selecting "Twilio." From there, you'll enter your Twilio API key and configure your SMS settings.
Integrating with Zapier
Zapier is a popular platform that allows businesses to automate their workflows by connecting different apps and services.
To set up HubSpot SMS integrations with Zapier, you'll need to sign up for a Zapier account and create a new Zap.
From there, you'll select HubSpot as the trigger app and Twilio as the action app. This will allow you to trigger SMS messages from HubSpot whenever a specific event occurs, such as a new contact being added to your database.
Integrating with Custom Integrations
In addition to the platform options mentioned above, HubSpot also offers custom integrations for businesses that need more control over their SMS integrations.
With custom integrations, you can integrate HubSpot with other SMS platforms and services, such as Salesforce or Sendinblue.
To set up a custom integration, you'll need to work with a developer who has experience with HubSpot's API and the SMS platform you want to integrate with. The Partner Directory is a great place to find help.
Or since you’re here already, take a look at what Fuelius can do as an Elite HubSpot Partner...
SMS is a powerful communication channel for businesses, and HubSpot SMS integrations allow you to reach your customers and prospects in real-time.
By integrating HubSpot with popular platform options like WhatsApp, Twilio, and Zapier, or by building custom integrations, you can take your communication efforts to the next level.
Whether you're looking to improve your customer service or increase your sales, HubSpot SMS integrations can help you achieve your goals.
Image source: Unsplash
