HubSpot is a popular inbound marketing and sales platform that helps businesses grow by attracting visitors, converting leads, and closing customers.
It also has an incredibly powerful CMS platform that seamlessly syncs with the other Hubs.
If you are planning to migrate your website to HubSpot, there are several things that you should consider to ensure a smooth transition.
In this blog, we’ll quickly outline the types of migration services you have to choose from as well as five important things that you should keep in mind while migrating your website to HubSpot CMS.
- Marketing and CMS Hub Combined
- What is HubSpot’s website migration service?
- What is Fuelius' website migration service?
- 5 things to consider
- Final thoughts...
Marketing and CMS Hub Combined
If you already use HubSpot Marketing or Sales Hub, you could be missing out massively by not using the CMS Hub.
Some stats to back this up…
Customers using both Marketing and CMS Hub over customers with only Marketing Hub:
- 183% greater growth in inbound leads
- 80% more organic traffic
- 51% more form submissions
- 121% more contacts
Just some of the key benefits include...
Help marketing teams work quickly and efficiently: Build a website without needing a developer (Themes, marketplace) and easily optimise content (A/B testing, custom report builder)
Grow your business: Out-of-the-box lead generation tools (forms, pop-ups, live chat) and SEO recommendations
Create personal experiences across all touchpoints: Track every marketing interaction in your CRM then create smart lists to tailor website content based on engagement
Can you afford to not consider migrating to HubSpot CMS?!
What is HubSpot’s website migration service?
HubSpot offers two migration methods: manual migration and automated migration. Manual migration involves copying and pasting your website content into HubSpot, while automated migration involves using a migration tool to transfer your website content to HubSpot.
Depending on the complexity of your website and the amount of content that needs to be migrated, you should choose the appropriate migration method.
If you work with HubSpot for this, it is a fast, semi-automated process that can come with some potential risks. You may lose data, design features or display functionality during the migration process.
What is Fuelius migration service?
We work with businesses on an individual basis to provide a more custom HubSpot website migration service.
We can rebuild and redeploy your website so that it has a custom code powering it, that matches your existing website like-for-like without losing essential functionality or optimisation.
As a result, you'll save on costs to fix issues and increase your ROI when you switch to HubSpot's CMS.
5 Things to Consider when Migrating Your Website to the HubSpot CMS
1. Review Current Website Performance
There’s no point migrating your website exactly as it stands today if it fails to do its job.
What is the purpose of your website? Generally speaking, it’s there to either generate awareness and leads or provide information.
So before you get started moving your website to HubSpot CMS, determine what’s working and what’s not.
- Is it hitting traffic goals?
- Is it generating enough leads?
- Do people get stuck on certain pages and not convert?
Tools like HotJar can be great for helping you understand current user behaviour on your website to understand their UX and pathways, which can then inform what you keep or change on your new website in HubSpot.
You can also use our free website grader tool for an instant report on how your website is currently performing across SEO, security and accessibility.
2. Content Audit
Likewise, there’s no point moving over 100s and 1000s of blog articles from 2001 if you don’t need them anymore or they’re not actively doing anything for your business, i.e generating traffic or leads.
Export all of your current pages and content. Start with the more critical pages across your existing website and analyse the core KPIs like traffic, bounce, and conversion rates.
A good rule of thumb is to put pages into priority categories:
- High priority: High traffic, low conversion – a page you need to optimise for conversion
- Medium priority: High traffic, high conversion – a page you need to make sure stays the same
- Low priority: Low traffic, low conversion – a page you need to optimise for traffic
Identify what content needs to be improved before migrating your website to keep the good stuff and get rid of the bad stuff.
3. Technical Considerations
If you’re reading this, maybe you’ve already made up your mind on the HubSpot CMS migration, you’re just looking to figure out the next steps.
Or perhaps you’re still evaluating if it’s the right choice before migrating your website.
Either way, it’s a good idea to really evaluate the HubSpot CMS features and functionality. Ideally, you’ll be able to play around with the editor experience before your website is pushed live.
At this stage, you should determine if there are any additional integrations needed and if they’ll require custom coding. The last thing you want is to migrate your website and then realise it’s missing core functionality.
Luckily, HubSpot integrates with a whole host of platforms that enable it to become your one-stop central source of truth across sales, marketing, service and operations.
4. SEO Considerations
A really critical area that we see go wrong for many businesses is failing to consider the SEO impact of migrating your website. If not handled correctly, when it comes to backlinks and redirects, you risk losing site traffic.
So evaluate your current SEO performance and conduct an SEO audit using a tool like Semrush to determine where you’ve got strong organic presence and which pages are essential to maintain during the migration.
It’s also important to think ahead, creating a plan for how you’ll carry through current SEO traffic as well as how you plan on continuing to build authority post-migration.
5. Plan for Launch and Ongoing Maintenance
Don’t leave things to the last minute. Create a specific, itemised timeline for launch, alongside key stakeholders, milestones and priorities of task alignment. If you’re working with an external vendor or agency, they should manage this for you in relation to any given deadlines.
The migration itself needs to be handled carefully, with technical HubSpot experts on hand to make sure the process goes smoothly.
A HubSpot website migration can be done seamlessly with little to no interruption to your digital campaigns and presence. But we have also seen it go horribly wrong when due process isn’t followed and people skip vital steps or don’t realise how small elements can cause big issues.
You should establish a plan for ongoing maintenance and updates, in particular over the first few weeks after the migration to check everything works as it should.
Fundamentally, there is a lot to take into consideration when migrating your website to the HubSpot CMS. You’ll want to carry out comprehensive audits of your current website performance, content and SEO, in order to both maintain and make improvements.
You’ll also need to consider the technical implications of migrating your CMS to avoid losing any business-critical functionality. We can’t stress enough how important it is to assess integration capabilities ahead of time!
Ultimately, careful planning will help guide your website migration project to success.
As a HubSpot Elite partner, we have carried out multiple HubSpot CMS builds and migrations, many with custom-coded API integrations.
If you’d like to understand how we could support you with this project, book a free consultation call.
We’d love to chat more about how we can plug in to help you achieve your goals so that your website does exactly what it needs to do for your business to generate more leads and grow your business.