HubSpot vs Zoho: A Comparison
Back to articles

HubSpot vs Zoho: A Comparison

As you begin to grow as a company, you will soon realise that you can’t just reach out to each person one by one, and even during the customer journey, it becomes impossible to track all sales management.

Investing in a quality CRM system becomes almost paramount when growing a business, but finding the right one with the correct marketing features, sales forecasting, and analytics, for example, can be challenging.

In today’s blog, we will be looking at two of the most sought-after CRMs on the market, comparing HubSpot vs Zoho CRM, so you can make a more informed decision when purchasing a paid plan.


What is HubSpot CRM?

HubSpot CRM (customer relationship management) is a renowned software platform designed to help you manage your online interactions and relationships with customers and potential prospects. It serves as a centralised database to store and organise all your customer data, including contact information, communication history, and engagement details.

It has the sole purpose of connecting all aspects of sales, marketing, and customer service so that you don’t have to stress about managing each task manually. This way, it becomes easier to collaborate across departments within your organisation and automate team processes, ultimately leading to strong customer relationships and business growth. 

This CRM software is filled with different features and tools that both small and large businesses can thrive with, meaning it is suitable for all businesses in every industry when creating personalised customer experiences. 


What is Zoho CRM?

Zoho CRM is a cloud-based customer relationship management software developed by Zoho Corporation. This is a platform that helps you manage customer relationships and streamline your sales pipeline.

This CRM provides a range of applications, including accounting, project management, invoicing, and more.


HubSpot vs Zoho: A feature comparison

When you look at a CRM for your business, there are specific features that should stand out as crucial elements that need to be correct for you to grow at an efficient rate. Let’s take a look at some of the most important aspects of your CRM that you need to consider and compare both HubSpot and Zoho CRM:



As a beginner or someone new to CRM tools, functionality is everything when first starting out. HubSpot offers a user interface that stands out with its intuitive, user-friendly design, making it beginner-friendly for teams to navigate when first starting out.

Its seamless integration with HubSpot's suite enhances the user experience, and while Zoho offers a decent interface, HubSpot's usability makes it a preferable choice for many businesses, especially if it’s your first time using a CRM.


Marketing automation

Marketing is key when it comes to targeting the right audience and bringing eyes to your business online. When looking at HubSpot and Zoho for marketing automation, HubSpot CRM offers powerful tools for contact and lead management, along with delivering personalised content and integrating seamlessly with the CRM.

Zoho CRM, on the other hand, also provides marketing automation features but may require further third-party integrations for optimal automation. HubSpot thrives in this aspect, providing a more complete marketing automation solution.


Sales automation

Similar to marketing automation, HubSpot has more advanced features when trying to convert potential prospects into customers and manage their customer journey efficiently. HubSpot includes email sequences and workflow management, which are tightly integrated with its CRM.

Zoho CRM also provides sales automation features, but HubSpot's additional applications and user-friendliness give it an edge compared to what you get with Zoho. 


Email Marketing

With email marketing features, what you receive will depend on the pricing plan you choose. For example, if you choose the free version of HubSpot, you will receive team email, email scheduling, five email templates, email reply tracking, and more. 

With Zoho’s free plan, you receive 10 email templates, add up to 2,000 contacts, and send up to 6,000 emails. They both have their benefits and drawbacks, but with a starter package or other pricing plans, HubSpot ultimately has more features, yet Zoho may suit a business with a lower budget.


Reporting and analytics

With report dashboards and analytics, the further you go with HubSpot pricing plans, the more custom reporting and analytics features you will receive. Whereas, with Zoho, you get standard reporting and analytics features, no matter what plan you’ve opted for. 

Both CRM platforms have excellent analytics capabilities that can be used to assess your current marketing performance and improve it where necessary.


Customer support

When supporting consumers, they both provide excellent customer service; however, they use different tools to do so. HubSpot has a wide HubSpot community and live chats to help its customers, while Zoho CRM uses email support and a knowledge base. Therefore, this all depends on your personal preferences when it comes to customer support.



As for customisation, Zoho is known for its advanced features. However, it has a higher learning curve than HubSpot, meaning that it could be more difficult to implement if you’ve never used a CRM system before. 

Although these two CRMs have similar customisation features, if you’re looking for a more effortless experience, HubSpot will be your go-to option.


HubSpot vs Zoho: What CRM should you choose?

With both CRM systems being top of mind for most business owners, it is clear why they are excellent options for everyone who is looking to build stronger customer relationships. 

In terms of which one you should choose, as you can see, they both excel in different areas, but if we were to choose a winner, HubSpot is the more all-around, complete CRM system that businesses can use. 

If you have made your mind up and want to choose HubSpot for your business, we’ve received positive feedback from our clients nationwide and would love to help you too. Book a discovery call below!