HubSpot integrations: Will it work with my internal systems?
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HubSpot integrations: Will it work with my internal systems?

Whilst you can increase your leads, speed up your sales processes and organise your contacts all with the help of HubSpot, there may be other apps from your tech stack that you aren’t ready to remove and therefore require them to work with the HubSpot CRM. 

HubSpot’s App Marketplace has over one thousand native integrations that you can connect with one click, creating a seamless experience for users.

What are the benefits of HubSpot’s native integrations?


Image source: HubSpot

The main benefits of integrating your tech stack with HubSpot are:

  • Managing operations
    Integrating can increase transparency between your teams, enabling seamless communication and enhanced project management.
  • Streamlining your processes
    With everything all in one place, there'll be fewer logins to keep track of, less of the manual data entry elements which all leads to fewer missed opportunities.
  • Breaking down data silos
    The integrations allow you to easily access and analyse the data from across your business, giving you deeper insights and helping you build stronger relationships.

Building the best internal systems for your industry

Choosing the right CRM for your industry involves understanding the elements you're going to need to enable your teams to work most efficiently, with everything they need. 

You can opt for a strong and functional, all-round CRM that can fulfil all the necessary operations, with any additional functionality added via an integration. It's worth noting, however, that there is an option of using an industry-specific CRM that may be more in line with your business needs.


When to use industry-specific CRMs

If you're considering opting for industry-specific, think about if there are any unique industry needs that require addressing.  

Industry-specific CRMs have basic CRM functionality with specialist features for addressing particular business needs. This can have a positive effect on sales and improving performance, however, industry-specific CRMs can end up being too tailored, meaning that whilst some features of your business may be addressed fully, there may be other areas where there is a lack of features. You may find that you can work smarter by integrating your CRM with HubSpot and its range of native integrations to complement your tech stack.

Bullhorn is an example of a recruitment-specific CRM that offers a native integration with HubSpot and aims to strengthen your business relationships with prospects and clients.

When considering integrating your CRM with HubSpot, it's crucial to go through a consultancy project first. Throughout this in-depth process, your requirements will be reviewed and this will determine whether a native integration will be sufficient or whether you would require a custom integration.

Top integrations from your tech stack to integrate with HubSpot

All-round, no matter which CRM you decide to opt for, there will no doubt be a range of apps you'll need to integrate. According to Siftery, top companies use 37 different tools or platforms to run their everyday operations on average. Below is a collated list of a few of the top ones you may be interested in knowing will work seamlessly with the HubSpot CRM, helping with a flawless CRM move.

Integrations for sales 

  • Aircall 
    HubSpot’s Aircall integration supports customer-facing teams with call workflows, performance tracking and custom reporting. It helps to boost team productivity, eliminating the need for manual data entry when it comes to logging calls.
  • SalesLoft
    The CRM sync for HubSpot integration allows for a robust sync of data between SalesLoft and HubSpot. When sales tactics are executed inside of SalesLoft, contact fields will be updated in HubSpot, enhancing team efficiency and ensuring clean data. 

Integrations for digital events

With online events growing in popularity, more and more companies are choosing to host web-based conferences and webinars to increase existing reach and expand audiences. Some top apps that you'll be able to continue to use within HubSpot are:

  • Eventbrite
    This enables you to send invites, promote an upcoming event in your calendar, and capture data and contact information from your attendees. The purpose of connecting HubSpot and Eventbrite is to convert your event attendees into customers.
  • Zoom
    A hugely popular video conferencing platform, Zoom meetings means that you can connect to your audience or participants in real time for webinars, meetings and conferences.

    With this integration, HubSpot enables you to track attendance of your webinars, to promote and advertise your upcoming events via email, as well as automatically send details of the conference call to contacts.
  • GoToWebinar
    Through GoToWebinar you can enhance the registration process for customers by building fully-responsive landing pages in HubSpot that sync with your event. You can increase the level of sign-ups you have and improve your follow up with this integration. HubSpot enables you to segment information to tailor webinars more effectively.

Integrations for video marketing

  • Vidyard
    Use video to connect with your prospects and personalise sales processes with your email workflows. Through the HubSpot CRM you can opt to record custom videos to be sent via HubSpot that will engage your leads on a more personal level.
  • VideoAsk
    Create more personal lead-gen funnels that can offer you leads of higher quality and reduce friction throughout the customer journey. Via HubSpot, you can map questions from VideoAsk to your HubSpot contact properties and there are options to interact with your respondents.

Integrations for contract management

Software for contract management helps to empower companies to create contracts quickly, meaning they can be signed faster.

HubSpot then integrates the tools with customer profiles to connect them to contracts. In turn, this makes them easy for sales and support teams to access.

  • PandaDoc
    Simplifying the contract process with esignatures and templates, PandaDoc and HubSpot can integrate to send and track contracts, as well as connect them to contact records for customers.
  • Proposify
    This integration enables you to streamline contract workflows and proposals. Following this, you can analyse past data for contracts, quotes and proposals using the analytics tools within the HubSpot CRM.

Integrations for project management

HubSpot includes some tools for project management but if your team is after something more robust that can enhance the capabilities, you can use third-party native integrations.

  • Jira
    This project management tool can plan and track, making it a great tool for keeping teams organised and agile. Connecting Jira with HubSpot means your projects can be updated, with any issues raised, all within the ticket record. The workflow tool can also be utilised to send notifications to the rest of the team and allow you to analyse all of your Jira issues by using new properties in Jira.
  • Teamwork
    This project management solution includes many task management features, as well as those for time tracking, project planning and support. This integration with HubSpot means teams can transfer any information and data they may have, back and forth across the two platforms, allowing for a more thorough outlook across projects.
  • Asana
    This project visualisation tool gives an overarching view of any ongoing projects and initiatives. Connecting the two means that process triggers can be enabled to bridge any gaps between your teams. An example of this is when you close a deal within sales and then automatically start the onboarding process in Asana.

Integrations for invoice management

If you're looking for a more efficient way to ensure accurate, timely and trackable invoices for clients, it's a great idea to automate this process with invoice management integrations that have been designed to improve the billing experience for all involved.

  • Xero
    Xero is online software for accounting that enables you to manage your finances, including bills, expenses and invoices. By integrating Xero with HubSpot, you can streamline the efforts of both marketing and sales to enable you to get a clearer understanding of how your business is performing financially.    
  • Sage Accounting
    With Sage Accounting, you can integrate HubSpot with this powerful cloud-based software that allows for analysing financial data. You can set up rules for keeping track of your customers' finance, helping to stay efficient and enabling you to feed data into more beneficial future projects.

Integrations for reporting and analytics

Making sure you have all of the possible data from in-depth reports and insights from analytics to take your projects to the next level is essential. Integrations can keep all of your data and figures in one place to streamline procedures and make the best use of the information gathered, improving your future projects and supplying clients with all of the information they need.

  • Databox
    Stream data from all of your analytics sources to keep it all in one place with an interface that's user-friendly and aesthetically pleasing with great use of graphics. A popular and useful feature of Databox is turning social data from HubSpot into interactive dashboards.
  • Hotjar
    The HotJar/HubSpot integration enables HotJar poll results to be fed into your HubSpot contact records, resulting in you being able to optimise campaigns and improve their performance across the board.

Download our complete guide to integrations for more information. By utilising Fuelius as an Elite HubSpot agency, you can gain from our knowledge to discover the best native integrations to include from your tech stack. Even in the event of finding an app you need but are struggling to integrate, we can also help you with custom integrations to make sure your company are firing from all cylinders to progress your brand.  

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