As an SME business owner striving for growth and success, finding the right tools to streamline operations and enhance productivity becomes paramount—yet, it can be frustrating to understand the wide range of tools that you can trust to consistently utilise.
With marketing companies frequently advertising on social media platforms as ‘the next best platform’ for your company, trust is becoming increasingly difficult to earn within the business world.
However, in this extensive exploration, we will unravel the HubSpot benefits and how this all-in-one inbound marketing, sales, and customer service platform empowers SMEs to revolutionise their marketing strategies and create lasting customer relationships.
Why do SMEs need a CRM Platform?
Before even considering new business software, think about how it’ll improve your business operations and maximise your revenue potential.
A CRM (Customer Relationship Management) system will become the backbone of your success, enabling efficient lead management, sales automation, and customer service efforts in your long-term goal of becoming a leading company within your niche.
Depending on the software you decide to choose, it should centralise all of your critical customer data, enabling personalised interactions and targeted marketing campaigns, resulting in enhanced customer satisfaction and loyalty for all of your future promotions and business ventures.
A CRM will empower your SME to analyse data, allowing you to make informed decisions and optimise processes for scalable growth when you notice a positive or negative shift in performance. This gives you a huge competitive advantage over other businesses your size that haven’t implemented such systems.
What does HubSpot CRM offer?
Similar to the previous point, although you now know what a CRM can be useful for, what can HubSpot do for your growing SME? Well, first of all, the HubSpot CRM system is a user-friendly and vast piece of software designed to help your SME manage and organise your customer interactions.
HubSpot CMS acts as an all-in-one marketing platform, using its sales hub, marketing hub, etc., to ensure that your SME or company of any size can flourish when managing client or customer care—whether this be email marketing, deal tracking, managing tasks with your associates, and many more.
What are the key HubSpot benefits to look out for?
However, knowing that it has the fundamentals to perform as a regular CRM software, there are some key additional features that make HubSpot stand out above all other platforms in our opinion. Let’s explore some of the main HubSpot benefits that will help grow your SME in every regard.
1: Its seamless integration with all core business processes
When running a business, there can be a flood of tasks that overwhelm you and your small group of team members. Organisation and performance can decline, and soon you can be struggling to turn a monthly profit.
Yet, with HubSpot being an all-in-one marketing platform like we previously mentioned—unlike many other CRM tools—your sales, marketing, and customer service are all built on a shared foundation that ensures that data is easily accessible and consistent across all HubSpot tools, making it simple for you and your marketing team to track and act on.
Not only do you have a sales hub, service hub, marketing hub, etc., with HubSpot CRM, but this unique eCommerce software also allows you to transfer and sync all of your data from all facets of your marketing campaigns into a collaborative section.
Now, as you grow as an SME, the constant burden of having to complete manual data entry across all digital platforms will be no more with HubSpot.
2: Scalability using automation
Whether your SME is just starting or experiencing rapid growth, leaving you worried about how you’re going to keep up, HubSpot CRM is designed to scale and accommodate changing business requirements.
No matter if it's lead generation or marketing automation, this CRM platform thrives on repetitive sales tasks, saving time and enabling your sales teams to focus on building meaningful relationships and closing deals, along with automating marketing campaigns, nurturing leads, and converting them into customers.
HubSpot was built to thrive in this situation, and no matter the size or trajectory of your company, implementing automation will always help save time and money within your business.
3: Its user-friendly interface for SMEs
Even if you’ve had no prior experience using a CRM for your business operations, the HubSpot interface is easy to navigate, making it accessible to users of all levels of technical expertise.
Thus, whether you’re a solo entrepreneur or have an acquired sales team, you’ll find it simple to navigate your way through HubSpot, using the available tools and resources to help you streamline your systems.
4: Marketing insights, reports and analytics
As you look closer into the insights that you receive from HubSpot marketing tools, you will slowly be able to produce a more personalised experience for your customers during their customer journey based on their interests, responses, and behaviour on your website.
Intertwining this with the robust reporting and analytics features that HubSpot offers will allow your SME to measure performance, identify trends, and make data-driven decisions—in order to drive the biggest return on investment (ROI) during each inbound marketing campaign.
5: Seamless third-party integrations
HubSpot integrates with various third-party applications, expanding your SME's capabilities and allowing you to adapt to unique business needs.
Whether you need third-party email marketing software or want to connect your social media marketing and advertising platforms to HubSpot, they have endless possibilities that can be added seamlessly to your centralised hub.
In conclusion, HubSpot CRM equips your SME with a powerful, user-friendly, and scalable solution that optimises customer relationships, drives sales through creating custom audiences, and forces growth, making it a necessary asset if you want to stay ahead of the curve in today's dynamic market environment.
Images: Envato Elements