ActiveCampaign vs HubSpot: Which Is Better?

For businesses, saving time and money is the cornerstone of their operations. If they can do something more efficiently and effectively, it is worth putting in the initial investment it takes to get up and running.

A trustworthy marketing CRM (customer relationship management) should and is starting to become at the top of minds when it comes to saving time and money within the business, but there are a lot of options out there that can be overwhelming for any type of business owner.

Two of the most popular CRM software programmes on the market today are ActiveCampaign and HubSpot. In this article, we’ll be breaking down what they can do for your business and looking at ActiveCampaign vs HubSpot to see if there’s any feature that allows one to stand out compared to the other. Keep reading to make informed decisions within your company today.

What is ActiveCampaign?

ActiveCampaign is a cloud-based marketing automation software that allows businesses and individuals to automate their sales and marketing processes. Being founded in 2003 with the goal of helping small and medium-sized businesses with their sales automation, marketing, and customer service, they have become one of the most renowned CRM companies today.

Nowadays, they have expanded and are suited to businesses of all sizes, so no matter the project size, ActiveCampaign has a great track record of helping businesses automate their business operations.

Rather than entering your customer data into a spreadsheet manually, they have automatic processes that help you with all aspects of your company's logistics, meaning, as you grow your business, this task becomes a lot more manageable. 

What is HubSpot?

In regards to what HubSpot is, this is one of the most popular and secure CRMs that any business can use on the market today. With individual ‘Hubs’ for each business operation, HubSpot offers you the chance to keep track of your sales, marketing, customer service, operations, and many more in a detailed and simplified fashion.

Every business wants to make more sales and bring more customers in, but actually keeping track of that and scaling it at the right time is essential, and HubSpot allows you to do this effortlessly when you set the correct workflows up in each ‘Hub’.

With HubSpot, your customers' journey comes first, and their experience is put above all else. Not only will your sales and marketing teams benefit from this, but you will also be able to make substantial improvements in all areas of your business using its wide range of customisation features. 

ActiveCampaign vs Hubspot: A feature comparison

To unravel the core aspects of what your business needs to succeed with a CRM, we are going to break down ActiveCampaign CRM and HubSpot CRM to see what CRM system you should sign up for as you search for long-term growth. Here is a vast feature comparison that will help you differentiate the two:

The number of features

As you look at the sheer number of ways you can improve your business’ functions through both ActiveCampaign and HubSpot, they present excellent options, but ActiveCampaign just doesn’t have as many high-quality features as HubSpot does. 

Your email marketing capabilities

Everything to do with email marketing, such as email campaigns, email flows, email templates, etc., on both platforms is very high-level in order to obtain the best conversion rate and retention rate when sending out email marketing campaigns and flows to your customers.

Both are user-friendly for any level of business and have all the vital features you require to send out meaningful emails.

Comparing each CMS

Where ActiveCampaign provides a brilliant experience for both you and your customers looking to buy from you, it is limited to only forms and landing pages using their drag-and-drop features.

Whereas, if you choose HubSpot as your CMS, you’re going to be able to build an entire website on there while being beginner-friendly, having SEO features to rank highly on Google, simple content management, and many more.

Therefore, if you want to build your website and receive activity tracking, insights, and plenty of other essential website features, HubSpot is the clear winner here.

The ability to automate your tasks 

As you begin to grow and need to automate repetitive tasks, HubSpot has more features of the two while providing you with an intuitive interface to boot.

Although ActiveCampaign offers great automation sequences that convert, HubSpot will be able to use the workflows, chatbots, email triggers, and many more to reach your target audience with personalised messages.

Customer support 

As a beginner looking for a CRM platform, you need a centralised hub where you can learn and grow while beginning to make business processes run smoothly. If you feel as though resources such as a strong community, guides, and demos suit you, then HubSpot is the clear winner in this regard.

On the other hand, with ActiveCampaign, you can use their customer service team and available university to help you with anything you need when managing your CRM.

Pricing of each software

As a small business owner who is looking to implement a CRM and improve marketing efforts, HubSpot has a completely free subscription service in which you can use all their free features. Whereas, with ActiveCampaign, you will only receive a 15-day free trial.

However, as you begin to establish yourself as a business, you will often be paying more for HubSpot with their tiered plans. Yet, we believe it is totally worth the price point due to all the extra features and benefits that you receive.

ActiveCampaign vs HubSpot: Which CRM should you choose?

Above are just the main feature comparisons that you will need to understand if you want a highly functioning CRM to boost your marketing, sales, and customer service performance. 

From the comparison and putting both to the test, we believe that you should choose HubSpot, regardless of your business results, as it provides a much more extensive feature list along with a detailed reporting dashboard.

Here at Fuelius, we have been working in the mid-market and enterprise space for over 25 years, and we’ve been fortunate enough to be selected as a HubSpot Elite Partner Agency. In fact, we’re in the top 1% of HubSpot agencies around the world.

Therefore, if you’re looking to kickstart your HubSpot journey and partner up with our team on your project, we’d be happy to see if we’re the right fit to work together using this powerful platform to your advantage—book a discovery session below!