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Case study: Orega

Using HubSpot to power rebrand of leading serviced office provider

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Professional services


Web Development


HubSpot CMS

Project Background

Since opening their first business centre in 2001, Orega has become an established go-to solution for businesses that require flexible office space. They create contemporary and professional serviced offices for companies to accelerate productivity and maximise creativity.

Orega has a growing portfolio of prestigious offices in various locations across the UK, including city centres such as London, Birmingham, Manchester, Liverpool and Glasgow. Their ongoing growth plans saw new offices open in Manchester (Arkwright House) and Glasgow (St Vincent Street) over the last year.

Orega and Fuelius' history goes back 7 years when Fuelius was selected to build Orega’s first website on the Umbraco platform. Fuelius has gone on to become an extension to Orega’s marketing team, producing evergreen inbound marketing campaigns and supporting them with integrations and sales pipelines. 

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The brief

Choosing HubSpot as their preferred technology solution

Having invested into the HubSpot marketing platform and liking what they saw, Orega strategically decided to reduce their tech stack and build their new site through the power of HubSpot to be able to take advantage of all the automation tools and personalisation.

Orega’s plan was to reposition themselves as a partner of choice by undertaking a new branding exercise for a more luxurious feel both with the direct customer and their broker partnerships.

With lockdown restrictions beginning to lift in the UK, Orega felt timing the launch right was imperative to making an impact. With many businesses working from home during the pandemic and floating the idea of a flexible working rota moving forward, Orega wanted to be ready and waiting as the flexible solution.

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The results

Stylish but powerful new website with advanced UX and personalisation

Using the latest HubSpot CMS technology & tools, Fuelius took the vision of Orega’s new brand identity and gave the CMS a full makeover, with UX and personalisation at the heart of the strategy.

Ultimately, the goal was to portray the new brand message whilst improving the positive user experience for the all-important services such as ‘Book a tour’, ‘Meeting Rooms’ and ‘Virtual Offices’.

Intuitive navigation and UX along with optimised conversion points mean users can find exactly what they’re looking for, with customisable filters via services and locations. Strategic data capture points mean Orega can better nurture prospects and take advantage of abandon basket tactics.

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The results

Key features

  • Improved user experience with the addition of a new and improved homepage location and service finder
  • On-page improvements such as additional CTAs placed across the site to improve accessibility for website visitors
  • Chatbot / live chat service to enhance the customer experience
  • Easy access to book a personalised tour or request a quote for any site via pop-up forms on relevant pages
  • Check live meeting room availability and make bookings
  • Purchase Virtual Office services and pay online

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