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The challenge:
The need for a powerful but easy-to-use CMS
After building Lowell’s B2B website (Lowellbusiness.co.uk) in 2019, Lowell chose to partner with Fuelius again for their new Corporate Investor site having been impressed with the HubSpot CRM tools and automation functionality. They needed to keep the functionality of the current site whilst improving the user journey and adapting some of the more limited areas of the website.
However, the key driver for the project was content management. In their previous CMS, making changes to the site was a timely process that involved having to reach out externally for support. What they wanted was a quick, reactive platform to help speed up efficiencies internally. Moving to HubSpot meant that they were able to manage both websites from one CMS, with a single CRM and powerful automation behind it.
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The results:
Pairing user experience with automation
Initially, when Lowell Business was first launched, Lowell began using the power of automation for comms and internal processes and really saw the benefit of having everything in one central space.
With this in mind, when it came to building Lowell’s Investors’ site, the brief was to replicate the functionality of the HubSpot modules that already exist within the Lowell Business site, but with revised styling to keep the differentiation between the two.
Key features of Lowell’s Investors’ HubSpot website include:
- User-friendly interface both on the front-end and back-end for straightforward content management
- Web analytics dashboard
- SEO optimisation techniques
- Automation tools