What are the benefits you should be looking for in a CRM platform?

For any growing business, a CRM platform is a necessity. But, not just any old platform, it needs to be effective and meet your business needs. They can help you improve customer relationships, align your marketing, service and sales team and identify new customers and leads. This platform should be a central part of your strategy, but which one will be most suitable for you? Continue reading to understand what you should look for in a comprehensive CRM system.

As you may know, we are an Elite HubSpot partner and we don't think we are biased when we say that their CRM system is the best. This is due to the way that it is built, offering value and purpose to all users. As well as a range of proven systems, tools and components that improve the customer experience.

• CRM benefits

The benefits of a true CRM platform include…

Adaptable

Flexibility is a must with a good CRM system, no matter what industry you may be in. We all know that it can be difficult and expensive to adapt plans that have been set in stone. However, as we also all know, plans can easily change and this has been very apparent over recent years. So, having the ability to adapt and respond to changes in the market is becoming increasingly important. The great need to pivot is constant and uncertainty is often in the air, therefore having a platform that can adapt is a must. Often having a CRM system that has been created through several different platforms can often make things complicated when plans change. HubSpot is very adaptable, with its unified code, all of your actions on the platform can be changed depending on the situation.

Simple to align

Without aligned teams, data and processes, the customer will suffer. The user journey will be complicated and disruptive and you may not convert them into a lead. Within HubSpot, all processes and data and even teams are all aligned. Therefore, the buyer journey will be smoother and all teams including sales, service and marketing have access to customer records, ensuring they don't get lost through the noise.

Improved communication

With the right CRM system, communication will be improved between the customer and everyone on your team. Ensuring your customers do not have to wait for a response, is a great sign of professionalism. There are also customisable templates for emails and newsletters, along with messages and attachments that can be tracked in an accurate and timely manner.

Simple to use, improved user experience

It's often frustrating when more than one platform is needed to complete a task. This could lead to some team members not even using a specific platform and then inefficiencies will be present. However, with an effective CRM platform, this will not have to be the case because everything you need will be in one handy location. HubSpot CRM provides a more intuitive user experience, creating a happy and more productive team.


To conclude, a CRM system is very important for growing businesses to take advantage of. If you don't choose correctly, then it may have a negative impact on your teams and the growth of your company. Instead, an effective CRM can offer a connected and seamless experience that boosts growth and revenue.

Want to learn how HubSpot could fuel your business growth - speak to our team and book a call today.

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