If you've been juggling customers, leads, and sales on sticky notes or in scattered spreadsheets, it's time to make a change. A CRM is your business's centralised database, helping you organise, streamline, and supercharge your customer interactions.
Here at Fuelius, we'll help uncover the game-changing advantages that a CRM can bring to the table for businesses around the globe.
Let's take a look into the world of CRM, specifically for all of the mid-sized businesses looking for online success. We hope this helps you realise the importance of Customer Relationship Management, and helps you discover why it's time to unleash the power of CRM and take your business to new heights!
10 Benefits of a CRM for mid-sized enterprises
As a mid-sized business, you may often feel disregarded because you don’t get the support of a small business, but you’re not as successful as the larger enterprises. However, today, we’re going to explore 10 benefits of a CRM platform for your company so that you can take away and implement them into your business processes moving forward for optimal results. Let’s dive in!
1: Overall customer database
As a medium-sized company, your sales team will be extremely busy trying to keep track of all of your customer information. However, with CRM technology, you will be able to store all of your customers' details in one centralised database, saving your individual sales reps from scouring through files. Instead, they can all go to this location and find all the data they need.
2: Customer interactions become simple
Customer interactions are essential for keeping your business running smoothly, and if they become skewed, money will be left on the table for everyone to see. Yet, with a CRM system, you’ll be able to manage and track every customer journey and customer interaction.
From an email you receive to a customer leaving a product in their cart, you will be notified. With this in place, it ensures that not only every customer gets a personalised experience, but you don’t lose customers in the abyss of your website.
3: Customer service is unrivalled
Following on from the previous benefit of a CRM, if every single buyer’s journey is being tracked, from social media marketing campaigns to email marketing, this makes you aware of what your target audience enjoys and dislikes.
Not only that, but CRM users for mid-sized companies will offer better customer support because they can access comprehensive contact information, allowing for personalised and efficient assistance on a fully automated system.
4: Automated data entry
Whether you’re a product or service-based mid-sized company, you will be frequently booking meetings, sending proposals, logging email addresses, and many more things. Nonetheless, with the help of a CRM tool, your sales, marketing, and customer service teams will no longer have to log any data they receive from potential prospects or customers.
Instead, your team will only have to update the stage at which the customer or client is, and then all of the data will be taken care of by CRM’s clever system.
5: Segmenting your audience
Often, from the inside looking out, it can be difficult to see what customers and clients are serious about working with or purchasing from your company. However, you can set up an automated lead scoring system that can score your potential customers based on the criteria you’ve put in place.
Now that you can specifically target the audience that you know wants to purchase from you, has interests in the industry you work in, and meets the individualised criteria you’ve set, there will be no chance of you dealing with unreliable prospects.
6: Automating mindless tasks
When running a business, there are always laborious tasks that need to be dealt with, but you could do without spending time on them. With a CRM, if you understand a task to be similar every time, you can ask team members to set up real-time automated workflows for repetitive tasks.
This way, all of your team in the foreseeable future can focus on front-end, meaningful business tasks that are going to contribute towards the growth and success of your company.
7: Sales team performance
This benefit sways towards service-based mid-sized companies looking to create some healthy competition within the workplace. Using a CRM platform, such as HubSpot, can allow you to create sales dashboards and reports to not only help understand where the customers are within their buyer journey, but you can also keep track of your own personal sales performance.
Now that you have prospects aligned with your criteria and can oversee the entire customer journey, along with putting sales rep tags on each customer, you’ll be able to try and improve on your previous monthly results or even go way beyond the expected quota.
8: Team communication is streamlined
When it comes to the most successful businesses in the world, if you take a look at their communication processes between each other, they will all be aligned with the same goal in mind.
Whether this is working together to achieve the mission of the business on a daily basis or working towards the end vision for the company, every successful business has intent behind everything they do.
Therefore, if you and your team are communicating via an all-in-one, centralised database, you will be able to easily navigate what each of your team members has set out to do. Of course, there will still be mistakes, but a CRM will allow you to spot them and streamline them much quicker.
9: Improved customer satisfaction and retention
As you implement a CRM system with consistent and automated processes, you will provide better customer experiences, build stronger relationships, and increase customer loyalty and retention rates.
Customers love to feel part of a family as they work with a business (or purchase from one), and if you can create personalised experiences time and time again, they will appreciate this and begin to choose your business over other companies—regardless of the size of the brand.
10: Unmatched insights and analytics
CRM implementation allows you to assess insights through reporting and analytics, enabling you to make data-driven decisions for sales and marketing strategies. In essence, you can always adapt to the feedback you receive from the reports and constantly adapt to see the best conversions.
Choose CRM software for long-term success
Now that you have gathered the endless benefits of a CRM for your mid-sized business, it is clear that this will contribute to your business’ inevitable growth. Stronger relationships with clients, better communication within your team, and frequent testing to find what works in your industry will all be possible with CRM software.
If you’re looking to choose a CRM platform today that can have this impact on your business, speak to CRM specialists here at Fuelius by booking a discovery session. We’d love to see how we can help your business flourish in the upcoming months.
Images: Envato Elements