MasterMover appoint Fuelius to drive digital transformation with HubSpot

We’re excited to be working with MasterMover, the world's leading manufacturer of electric tugs and tow tugs, to drive digital transformation through the HubSpot CRM platform.

Derbyshire-based MasterMover is a global manufacturer of electric tugs – equipment to move heavy products, equipment and materials – to some of the world’s leading industrial manufacturers.

The firm has experienced substantial growth in UK and international sales and is looking forward to continued expansion in 2023 and beyond.

Part of MasterMover’s future strategy revolves around reimagining its digital presence and strategy. MasterMover appointed Fuelius as its digital partner to consult and implement how it drives growth through the HubSpot CRM suite of tools and features.

We’ll be working with them to review their business processes and current implementation of HubDB, seeking to identify how the powerful database tool can improve efficiencies and data handling for the team at MasterMover.

The project's second phase will feature the redesign and development of a new HubSpot CMS website, with comprehensive SEO and web performance audits to inform new requirements.

The new website will be optimised to drive forward lead generation from around the world with multi-lingual capabilities and will reflect a new brand identity, designed to encourage user engagement.

Future phases of work will include utilising the HubSpot Customer Portal functionality to support how MasterMover customers and partners engage the business, as well as looking at how customer service can be digitalised, including through online purchase of products, services and parts.

“Given their experience with HubSpot, we’re keen to work with Fuelius to make the most out of the platform for our business needs and create one centralised source of truth. We’ve been really impressed with the team’s knowledge and experience of HubSpot and we’re looking forward to seeing what we can create together.”

Jonathan Dolby, Group Marketing Director at MasterMover

“We’re thrilled to be working with such an innovative and fast-growing business. As we focus on driving forward growth through HubSpot, we look forward to working with the experienced team at MasterMover.”

Sophie Hardwick, Senior Account Manager at Fuelius