Are you trying to decide between the HubSpot Marketing Hub and Salesforce Marketing Cloud for your company’s marketing needs?
Each platform offers powerful tools for managing your campaigns and improving your bottom line, but it can be hard to know which one is right for you.
Both offer a wide range of features to help businesses attract and engage with customers, measure and analyse marketing performance, and streamline marketing processes.
However, there are some key differences between the two platforms that may make one a better fit for a particular business than the other.
Let’s take a look at the differences between these two solutions to help you make the right decision.
Features & Benefits of HubSpot Marketing Hub
The HubSpot Marketing Hub offers an all-in-one solution that allows you to manage both inbound and outbound campaigns. It features automation tools, such as email marketing, social media management, and analytics tracking, that allow you to optimise your campaigns for maximum effectiveness.
With the platform’s drag-and-drop interface, creating campaigns is easy and intuitive - you don’t need any coding knowledge or web design experience. Plus, HubSpot also offers a range of free educational resources that will help you get up to speed quickly with their platform.
Marketing Hub: Free | Starter: £42 / month | Professional: £729 / month | Enterprise: £3,000 / month
As with most subscription-based software, the features scale depending on the tiered package you choose.
For free, you get basic SEO recommendations, blog, web analytics dashboard, list segmentation, ad retargeting, custom properties, email automation, landing pages, live chat and forms (with HubSpot branding and limited functionality).
For Starter, you'll get the HubSpot branding removed and increased limits.
For Professional, you'll get custom reporting, social media tools, teams access, omnichannel marketing automation and campaign reports.
For Enterprise, you'll get custom behavioural events, multi-touch revenue attribution, partitioning, hierarchical teams and custom objects.
Features & Benefits of Salesforce Marketing Cloud
Salesforce Marketing Cloud is a cloud-based software suite designed to help marketers manage customer relationships across multiple channels.
It features powerful analytics capabilities that allow you to track customer engagement in real time on any channel - including email, mobile apps, websites, and social media sites - so you can better understand what works best for your target audiences.
Additionally, Salesforce’s automated segmentation feature helps ensure that each campaign is tailored specifically to individual customers based on their interests or behaviours.
Finally, Salesforce’s integration with other sales and marketing solutions makes it easy to track leads from initial contact all the way through conversion rate optimisation (CRO).
Basic: From £320 / month | Pro: From £1,000 / month | Corporate: From £3,000 / month | Enterprise: On request
There are multiple Salesforce Marketing Cloud 'bolt ons' that can change your overall cost quite drastically. Though this can mean you can build out the solution that you need for your specific requirements.
Marketing Cloud Account Engagement (Powered by Pardot) offers marketing automation features across lead gen, qualification, email marketing, business units and AI (available with higher tiers).
Marketing Cloud Advertising allows you to leverage CRM data to manage ads at scale. The Audience Studio combines data from different sources to unlock more personalised customer experiences.
Marketing Cloud Intelligence adds on comprehensive reporting capabilities to connect and analyse your marketing data.
Which is right for you?
When deciding between HubSpot Marketing Hub or Salesforce Marketing Cloud, there's no one size fits all solution - it really depends on your individual business needs.
However, both platforms provide powerful marketing solutions that can help you maximise your ROI while providing an exceptional customer experience across multiple channels.
Smaller companies with less complex needs may find HubSpot a better fit, while larger enterprise companies may find Salesforce more appropriate.
However, HubSpot has grown massively in the last few years and is gradually adding more and more enterprise-level features to draw in big businesses.
With the right marketing platform in place, you'll be able to effectively market to customers and create high-converting campaigns that drive real results.
We're more than happy to work with you to understand your business needs and requirements to help you find the right platform. Simply book a free call at a time that suits you!