Hubspot CRM vs Salesforce: Which is best for multinational corporations?
When you look closer into the realm of CRM tools for businesses around the world, HubSpot and Salesforce are two of the most highly-regarded options that you can choose from to achieve the results you want.
However, there are certainly pros and cons to each platform for specific companies, meaning that one may serve a better purpose for your company than the other.
Before diving right into a CRM platform, we must first compare HubSpot vs Salesforce so you can gauge what the best decision is for your company moving forward.
What is HubSpot?
HubSpot is more than just a CRM; it helps you organise and keep track of all your customer information in one place, so you and your sales team can easily see who you've connected with, what you've discussed, and when you need to follow up. It also offers tools to manage sales and marketing activities so you’re not losing out on any ideal leads.
HubSpot not only makes it easier to grow your business and build better relationships with customers, but it is also easy to use for all business owners. Therefore, if you’re just beginning to get traction with your company and you're finding it difficult to manage the communication, HubSpot has you covered.
Vice versa, with larger enterprises, you will know firsthand that staying in touch with every customer or client personally is impossible. Yet, with HubSpot, you can create personalised experiences, no matter how big the company becomes.
What is Salesforce?
Salesforce is a cloud-based CRM system that is complex and smart, and businesses implement it so they can manage their customer data, sales and marketing obligations, which all keep their customers happy in the long term.
With an abundance of solutions to all of your CRM requirements, you’re given the opportunity to form long-lasting, meaningful relationships with whoever comes into contact with your business, whether that be a potential or existing customer or client.
Salesforce CRM dives deep into customer interest for your sales and marketing teams. With many measurement factors such as social listening, detailed analytics, and reports, you’ll have everything you need to provide the optimal customer experience.
HubSpot CRM vs Salesforce: A complete comparison
Now that you understand what both of these CRM tools can be used for and what the purpose of each platform is, we believe that a step-by-step comparison of the key features will be the best way to determine what you should use for your business between HubSpot CRM vs Salesforce.
Price comparison (HubSpot and Salesforce)
A good place to start when comparing two of the highest-performing company CRM software would be to assess their pricing plans. Price is a vital component of why a business would choose a CRM because they always try to keep the profit margins of the company as high as possible.
Firstly, with HubSpot, there is a free plan and paid plans, depending on what level of customer relationship management you need. On the other hand, with Salesforce, there are no free plans, and pricing starts at £20/ month.
The free trial of HubSpot lasts 14 days, whereas Salesforce gives you 30 days to decide whether it is the correct CRM for you. Thus, in both time periods, you can learn enough about each CRM tool to determine whether it suits your needs or not.
Ease of use
If you’re a beginner who has had no experience using a CRM, Salesforce Sales Cloud is going to take a steep learning curve before you blindly implement it into your business operations. Unfortunately, it takes some time to understand the user interface because of the many features and functions to navigate.
Whereas, HubSpot has a much more streamlined journey towards its complex features. With the free plan and resources provided, startups and mid-sized businesses, as well as multinational corporations, will be able to thrive within days of using this CRM implementation.
Basic CRM features
With basic CRM features such as contact management, email marketing, sales forecasting, automation, reporting, integrations, and many more, these two CRM systems align with excellent features on both sides.
Although they both have their unique ways of taking care of these essential CRM functionalities, both HubSpot and Salesforce take care of these aspects extremely well.
Customisation and analytics
The reason we’ve partnered these two together is because this is where Salesforce will be better for large enterprises looking to research and customise extensively. For a multinational corporation at the top, it becomes harder to grow, and a 1% change can make a huge difference.
Therefore, we believe that if you’re a company performing extremely well and have lots of customers in your centralised hub, Salesforce’s customisation and analytics features will give you the additional edge you need to assess and personalise your experience in finer detail.
Nevertheless, for the majority of businesses that need an ideal CRM solution to help customise and analyse their customer journey, HubSpot offers a much more user-friendly alternative to help them understand and perform to the best of their ability.
Customer service
In relation to the customer support you receive from both platforms, they each provide extensive resources. While Salesforce offers phone, online messaging, a community forum, and a research centre, HubSpot goes one step further by adding email, a HubSpot community, and a full HubSpot academy in addition to what Salesforce offers.
Final thoughts
As we come to a conclusion, there is no denying that both CRM platforms are at the top of the pecking order. However, it would be right to say Salesforce is targeted at higher-end companies looking for an advanced option to take them to the next level.
Whereas, HubSpot is more of a widespread CRM that is suited to the majority of companies that are looking to handle their customer relationship management in the most efficient way possible.
If you’re thinking about beginning your HubSpot journey today, our specialist HubSpot agency offers you the chance to speak with our team today about getting set up the right way. Book a discovery call below!
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