Want to set up lead scoring but have no idea where to start?
Lead scoring uses your customer behaviour to tell you which are your hottest leads to target first to win sales, which leads need a little more nurturing and low scorers to strike off so you don’t waste time.
To get you going, we've built a free, easy-to-use Excel/Google Sheets template that covers the key criteria you need to include when building out your lead scoring model, including -
- Lifecycle stage mapping
- Property scoring
- Implicit and explicit data points